Building Relationships that Go Beyond Borders - Michael Auletta

Sal is joined by Michael Auletta, SVP of Sales, Marketing & Services at Bauer Inc., for a conversation about building relationships that go beyond borders. Michael shares his unconventional path from broadcast journalism at ESPN to joining his family’s exporting business, reflecting on the early challenges that tested his resolve and how his communication background became a powerful asset in global sales. He and Sal explore why relationships are the true currency of business—from leading teams with empathy and accountability to cultivating trust with international partners—and how living abroad in Singapore shaped Michael’s approach to cross-cultural communication and growth. They also discuss leading intentionally while traveling 70% of the time, developing talent as the company expands, and what set Bauer apart in earning U.S. Small Business National Exporter of the Year. This episode is a reminder that lasting global success is built not just on products, but on people.